A Creative
Food Studio
Consultancy | Experiences
Part strategy, part sensory, always grounded in purpose of designing food that feeds both palate and perspective
Rooted in Culture and Innovation
What We Do?
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Research & Insights
Backed by intelligence, designed with intention.
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In-depth market and category research
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Consumer-behaviour insight decks for product planning
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Global and local F&B trends forecasting
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Inspiration boards & concept audits
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Product Development
Guided by culture, sustainable gastronomy, anthropology and real world needs.
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Menu design & engineering for cafés/restaurants following sustainable practices
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New product development (NPD)
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Existing product improvement (EPI)
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Taste testing, trend mapping & culinary R&D
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Visual & Styling Direction
Content that meets soulful storytelling.
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Food styling for photoshoots and campaigns
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Art direction for content, menus & packaging
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Art de la table and aesthetic set design
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Experiences
Transforming food into immersive moments blending storytelling and innovation.
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Experiential food for brand activation, museums, pop-ups & galleries
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Sensory food workshops
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Product launch experiences using food as a medium
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Curated menus and custom catering as narratives
Our Work
Dan Dan, But Make It Slow
Client: Slow-Food Delivery Startup
Brief: Create a viral, hero dish using only Indian-origin vegetarian ingredients.
Strategy: A demographic and behavioural audit of the brand’s top user geography revealed urban millennials as the largest target group, craving authentic noodle dishes — comforting, OTT, and social media-friendly. Inspired by trending Dan Dan noodles across social media platforms, we reimagined the dish using an Indian pantry.
Solution : We crafted a bold, umami-rich bowl using, Byadgi chillies, Indian miso, Tellicherry peppercorns, cinnamon, star anise, dried oyster mushrooms, wild forest honey, and a roasted peanut–sesame paste. The concept was entirely reimagined through local, slow, and vegetarian lenses and designed for delivery,.
Gems You Can Taste
Client: Luxury Gemstone Jewellery Brand
Brief: Conceptualize a catering idea for a high-touch launch event that complements the visual storytelling of the gemstone collection.
Strategy: To enhance sensory immersion, we aligned the catering concept with the brand's design language—elegant, tactile, and rare. The idea was to blur the line between adornment and indulgence.
Solution : We designed edible truffles inspired by gemstone colors and textures—deep ruby, jade, and topaz hues—served in visual dialogue with the jewellery exhibits. Each truffle mimicked the mineral-rich exterior and surprise-filled interior of a gem, offering guests an unexpected multisensory moment of discovery.
Haute Leather : From tote to tasty
Client: Vegan handbag brand
Brief: Create installation to show conscious and artisanal hand-making handbag process
Strategy: We studied the brand’s core themes—craftsmanship, transparency, and sustainability and translated the process into an experience that mirrored consciousness and artistry.
Solution: We created fruit leather sheets in earthy tones—mango, beetroot, plum, and tamarind—to resemble their vegan leather. These were rolled, folded, and styled into swatches and mock prototypes. The table was staged like an artisan’s studio with edible scissors, pattern cut-outs, and shaping forms, inviting guests to visually and sensorially engage with the design process.
